Theo Goodman

iOS Engineer & Product Manager

Theo Goodman - Software Developer, Product Manager and Co-founder of Half Lemons

My Story

I'm a product manager by training. Then in 2019, I had an idea for a side project. An iPhone app for aspiring chefs. So I taught myself to code. Built the app. Launched it in the App Store. And things took off.

The app was picked up on Reddit. Then TechCrunch. Featured in the App Store. I was reading tutorials one day. Shipping features the next. Designing mockups. Emailing with customers. And loving it.

I monetized the app, Half Lemons. Shipped two more. And grew my project into a business. I found out I had the skills to write good software. And with that, I became a software engineer.

My Apps

iPhone app

Half Lemons

Recipes using your ingredients.

Half Lemons iOS App by Theo Goodman - Find recipes using your ingredients.

Ecommerce app

Gains

Fitness apparel. 

Gains Clothing by Theo Goodman - Gains apparel.

iPhone app

Dinners App

Tinder for recipes.

Dinners App by Theo Goodman - Tinder-style recipe matching app.

iPhone app

Streak Pulse

Gamify your habits.

Streak Pulse iOS App by Theo Goodman - Gamified task management and habit tracking

Web app

Think Globally, Live Locally

Curated travel guide.

Think Globally Live Locally by Theo Goodman - Curated travel guide platform

Work History

2019 — Now

iOS Engineering at Half Lemons

2014 — 2019

Product Management at Borderfree

Acquired by Pitney Bowes

2011 — 2014

Product Management at Ghostery

Acquired by Crownpeak

2010 — 2011

Marketing at The Economist

Contact

Github

LinkedIn

Email

theo at hellogoodman dot com